The Importance of Being Enthralling, The Sequel

Author: Amanda

In continuation of the last blog of The Importance of Being Enthralling, I wanted to also bring to attention the importance of a good, inviting, user friendly website. Our website was created with the combined efforts of Site Motif, Evidia and the staff of Next Day Signs.

Site Motif was the company that helped create our new logo in 2007, and when we decided to upgrade our website they were one of the first people we thought to contact. They created a layout design to give our website a nice professional feel while keeping in mind other factors such as; which design would be best for our customers to navigate through, which layout would be the easiest for us to work with for updating our gallery or text and give us an edge over our competitors.

Evidia helped with the expansion of the website, creating for us a unique online ordering system. Our customers now could not only place orders for graduation banners, general banners and real estate riders, but they could also design it themselves.  An expansion that proved successful in increasing our sales and saving time. Evidia also helped us to create this wonderful blog, which I know you and my grandmother wait ever so patiently for me to update every Monday. She’s awesome like that, hi grandma.

If you are interested in the creation of a website for your business or the expansion of an existing one, I strongly recommend these two fine companies:

SiteMotif.com

Evidia.com

 

The Importance of Being Enthralling

Author: Amanda

I found out today that one of the restaurants I enjoy eating at is undergoing financial problems, due to a lack of customers. I know what you’re thinking, not much of a surprise with this economy. Well, it wasn’t that much of a surprise to me either, but it wasn’t in relation to the economy. The restaurant is great, and absolutely stunning inside, the menu prices are more than reasonable for the large food portion you get, and the service is good and quick. Still, it wasn’t a surprise to me, because the outside of the building did not reflect the status of the inside of the restaurant.

The restaurant was originally built for another nationality of food than the one it serves now, and when it was bought by the new owners they did little to change the exterior. They removed the old restaurants dimensional lettering from the wall, but did not repair the wall. When they ordered a new outdoor acrylic lit panel, all they had was their restaurant name in a black font. There was nothing to express the quality of the restaurant to enthrall customers to give it a try. Especially when the outside demeanor would remind them of a different nationality of food than what was being served.

We’re told never to judge a book by its cover, but most often when it comes to money and food (in this day) we’re less willing to take a risk. Especially when we’re bringing along a date, significant other or our families. There’s an importance to setting an impression that shouldn’t be underestimated. Not saying that we should all go flashing neon lights, but a certain personality and style shouldn’t be absent from our outdoor advertisements.