Why Loco for Local?
The internet has made a big impact on the economy, it takes competition from a local level to a worldwide level. Shops are set up to make one particular product as fast and as cheap as possible, so why shop locally? Well there are many reasons why it’s more efficient to just pay the extra bucks to buy something locally.
1. Product Security. The biggest difference between the viral versus physical stores is the ability to touch and see the product or samples before a big purchase. To be aware of exactly what you are getting rather than a ‘guesstimate’.
2. Face to Face Service. Let’s say you get your product and there’s a mistake, it can happen anywhere in the world, maybe a misspelling, a blotch, the wrong material. If you buy locally you are able to directly express to a person your concerns and receive within moments a response. While e-mails to web-sellers may get either no response or the tag-line of ‘buyer beware’.
3. Last Minute Calls. This doesn’t always work, but sometimes you need something made and you need it in your hands as soon as possible. If you have a connection with a local vendor, they may be able to accommodate you or provide a reasonable alternative that you didn’t consider.
4. Saving Time. When you try and buy something on the web, you spend at least an hour online. AT LEAST. Using a search engine to look for what you want, trying to judge whether or not you think the seller is legit, if the product is what you want, entering in your personal information (billing and shipping location, then credit card information), sometimes you need to make an account just to make your purchase. And this isn’t including how long it takes if you get distracted. (No one gets distracted on the internet right?) When you buy locally, you may drive up to 15mins to the location, place your order in 5 mins, (if it even takes that long) and then drive back, but most likely you’ll use the drive time to stop and do other errands. A total of 35mins. (And if you’re able to call in your order then it’s only 5mins!)
5. Helping your Economy. When you buy locally you help your local economy. That business has the chance to grow, hire more employees that live in the area, perhaps even someone you know. Then those employees take the money they earn and if they spend it locally it creates a revolving system.
This is so true, now that you point it out. I guess that the friendly helpful person down the street will bend over backwards to build a loyal customer of me, rather than the toll free or website serice person who “Must live within the bounds of their company’s policy”, and doesn’t give an inch to satisfy me. This has cost me more than the few pennies I saved. Just sayin’!